As Dial (a Henkel brand) celebrates its 75th anniversary, the brand’s new & improved Body Washes, featuring improved sustainable packaging and enhanced formula with HYDRACLEAN COMPLEX+ Vitamin E, have been recognized as a winner of the 2023 Product of the Year USA Awards.
 
Determined through a national study of 40,000 American shoppers in partnership with Kantar, Product of the Year is the largest consumer-voted awards program centered around product innovation, and Dial Body Wash is awarded the highly acclaimed honor of the best product within the Body Cleaner Category.

About the Product of the Year Emblem

A globally established seal of approval, the Product of the Year emblem was developed over 30 years ago and has been a trusted CPG pillar in the U.S. for nearly 15 years. The Product of the Year red seal is a distinctive mark that allows shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, while also serving as a valuable marketing tool for brands to build consumer awareness.
 
“It is an honor to be endorsed by Product of the Year as a 2023 winner for the Body Cleaner Category,” said Vildan Oenpeker- Cerci, Senior Vice President Marketing North America. “As consumer purchase habits continue to fluctuate, it’s important for brands to stand out among other competitors within the space. We’re looking forward to having the opportunity to utilize the distinctive Product of the Year red seal within our upcoming marketing and sales efforts this year to not only attract new customers to purchase our new and improved Dial Body Wash, but further build credibility with our existing consumers as an innovative product in the Body Cleaner Category industry.”

Last Year’s Winners

Last year, Dial Clean + Gentle Body Wash and Dial Concentrated Refills were named 2022 Product of the Year winners in the Personal Cleansing and Sustainable Home Essentials categories, respectively.